254 Privacy Policy — Malaysian User Information Protection
This document explains how 254 collects, uses, stores and protects the personal information of registered users on our platform. Please read it carefully to understand your privacy rights.
Last updated: January 2026
Types of Information We Collect
Account & Identity Information
When you register an account with 254, we collect the basic information needed to create and manage your account. This includes your full name, email address, phone number, date of birth, and identity verification documents that may be requested for account verification purposes. This information is used solely for account operations and user identity verification.
Payment Information & MYR Transactions
To process deposits and withdrawals in Malaysian Ringgit (RM), we collect information related to your chosen payment method — such as bank name, account number (partially masked), or digital wallet number such as TNG eWallet. We do not store your full card numbers or payment passwords. All transaction data is stored securely and used solely for processing or verifying your financial transactions.
Device, Browser & Usage Data
When you access the 254 platform via smartphone or computer, we automatically collect technical information such as device type, operating system, browser type, IP address, pages visited, and session duration. This information is used to improve platform performance, diagnose technical issues, and maintain account security by detecting unusual access activity.
How We Use Your Information
254 uses the information collected solely for the following purposes:
- Account management — creating, verifying, and securely managing user accounts.
- Transaction processing — processing deposits, withdrawals, and all financial transactions in MYR.
- Service communications — sending important account notifications such as login confirmations, security updates, and transaction alerts.
- Platform improvements — analysing usage patterns to enhance user experience, platform speed, and technical stability.
- Legal compliance — meeting applicable legal requirements including anti-money laundering compliance and identity verification obligations.
- Account security — detects and prevents unauthorised access, fraud and suspicious activity on the 254 platform.
We do not use your personal information for any third-party marketing purposes without your explicit consent.
Use of Cookies & Tracking Technologies
254 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device that remember your preferences and session information.
We use two main categories of cookies:
- Essential cookies — required for core platform functions such as login, session management and security. These cookies cannot be disabled.
- Analytics cookies — used to understand how users interact with the platform, helping us identify areas for improvement. You can opt out of analytics cookies through your browser settings, though this may affect your experience on the platform.
You can manage or delete cookies through your browser settings. Please note that disabling all cookies may cause certain 254 platform features to stop working properly, including login functionality and account preference saving.
Data Storage, Security & Third-Party Sharing
Storage & Retention Period
Your personal information is stored on servers protected by industry-standard security measures. Active account data is retained for as long as your account remains active. Following account closure, we will retain transaction records and other information required for legal compliance purposes for the period stipulated by applicable law, before being securely deleted.
Data Security Measures
254 employs multiple layers of technical protection to safeguard user data — including data-in-transit encryption (SSL/TLS), strict database access controls, continuous monitoring for suspicious activity, and regular security audits. That said, no system can guarantee absolute security — you are also responsible for keeping your account password safe.
Sharing Information With Third Parties
254 does not sell or rent user personal information to third parties for marketing purposes. We only share the necessary information with service providers we work with (such as payment processors and game providers) on a strictly need-to-know basis, and all third parties are bound by strict confidentiality agreements. We may also disclose information to the relevant authorities where required by law.
User Rights, Policy Updates & Contact Us
Your Rights as a 254 User
As a 254 platform user, you have the following rights regarding your personal information:
- Right of Access — you can request a copy of the personal information we hold about you at any time.
- Right to Rectification — if the information we hold is inaccurate or incomplete, you have the right to request a prompt correction.
- Right to Erasure — under certain circumstances, you may request that we delete your personal information, subject to any data retention requirements mandated by law.
- Right to Restrict Processing — you may request that we restrict how we process your information in certain permitted circumstances.
Amendments to This Privacy Policy
254 reserves the right to update or amend this privacy policy at any time to reflect changes in our privacy practices, legal requirements or platform operations. The latest version will always be published on this page with a clear update date. Continued use of the platform after any changes are published will be considered your acceptance of the amended policy.
Contact 254 Support
For any questions, requests, or concerns regarding your privacy and data protection on the 254 platform, please contact our support team by email at [email protected]. We aim to respond to all privacy-related enquiries within 48 business hours.
You may also refer to the FAQ us for quick answers to general questions about your account and privacy, or visit the Terms & Conditions for more information on the overall platform usage rules.
Still Have Questions About Your Privacy?
The 254 support team is here to help. Reach us at [email protected] or visit the FAQ page for quick answers about your account and data protection.